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Each summer, the Brussels Stephex Masters brings top equestrian competition to life. It’s also a place where brands can connect with people in genuine ways. Whether you welcome guests, hand out souvenirs, or sponsor a class, your brand becomes part of the excitement.
Here are eight ways to put your brand at the center of the action at the 2025 edition.
1. A stand in the Lifestyle or Equestrian Village
Thousands of guests visit the showgrounds daily. Many go through two busy areas: the Equestrian Village and the Lifestyle Village. Both are key parts of the visitor experience.
The Equestrian Village is where riders, horse owners, and fans look for gear and services. The Lifestyle Village, located near the VIP entrance, attracts visitors interested in fashion, design, and food.
Each booth is a 5×5 meter space that you can make special. In past years, Maasmechelen Village stood out by handing out apple-shaped gifts that told their story in a fun way.
2. Branded jumps and LED boards
The arena is the heart of the show; it’s a great spot for visibility. Your logo or message can appear on LED boards or on a custom-designed jump.
A memorable example was a jump inspired by the famous Manneken Pis statue. It made people smile and left quite an impression.
These options keep your brand visible all week, including during international livestreams and in many shared photos. Note: branded jumps are not allowed in the Rolex Grand Prix or Nations Cup.
3. Giveaways and visitor experiences
Sometimes, the best way to connect is through a moment of surprise. In 2024, STX Motorhomes invited a TV personality Karl Vannieuwkerke to their booth. They gave away small prizes and hosted a meet and greet. People lined up, laughed, took photos, and left with something memorable.
Engagement can be simple. A quiz, a tasting, or a small contest, anything that makes visitors feel involved with your brand.
4. Invite guests to your own hospitality space
Sharing a meal or a front-row view of the arena can create a strong connection. Brands have two hospitality options available: the Trophy Club ann Champions Lounge.
Each space offers different setups, from private tables to full lounges. In past years, brands added personal touches, like custom candles or high-end product samples.
The Trophy Club offers an exclusive table for 6 to 8 guests, valid for all 7 sessions of the event. It’s the ideal setting to host potential clients or nurture important business relationships in a relaxed yet premium environment. If networking and strengthening connections is on your agenda, the Trophy Club is your go-to choice.
The Champions Lounge provides your brand with a fully private and customizable space. This VIP lounge can be entirely tailored to reflect your identity—ideal for creating a luxurious atmosphere around your business. Whether you’re looking to:
- Thank your team with an unforgettable evening,
- Impress key partners in a refined setting,
- Or host a product launch with invited journalists and influencers,
…the Champions Lounge makes it all possible.
Both spaces offer delicious cuisine, fantastic views, and most importantly: meaningful time together with your guests.
5. Creative product placement that leaves a mark
Whether you want to showcase your latest models onsite like Audi, ensure strong visual presence like Rolex with their iconic clocks, or surprise and delight the crowd with an original activation like Maasmechelen Village—who handed out branded apples to both guests and horses—we help you create the perfect brand moment.
At the Brussels Stephex Masters, your brand doesn’t just get exposure—it gets the attention of your ideal audience. From premium visibility to creative activations, we’ll tailor every detail to make sure your presence is not only seen, but remembered.
6. Sponsor a class or prize ceremony
Every class tells a story. Your brand can be part of it.
When you sponsor a class or award ceremony, your name is heard throughout the arena and seen in press coverage and photos. You will also be mentioned in announcements, printed programs, and livestreams.
Whether it’s the Top Series Grand Prix or a smaller class, this is an emotional way to connect with riders, teams, and fans.
7. Join a product or gift collaboration
A great gift creates lasting memories. Each year, the Brussels Stephex Masters gives brands the chance to co-create items for VIPs and guests.
In 2024, Baobab and Stephex created a special candle that was given out in gift bags and placed on VIP tables. It became part of the experience and helped share their story.
Other past items include scarves, snacks, and small equestrian-inspired souvenirs. These gifts are kept, talked about, and remembered.
8. Reach global audiences through digital and media coverage
What happens in the arena extends beyond its walls. The Brussels Stephex Masters reaches audiences worldwide through livestreams, press coverage, and social media.
In 2024, over 192,000 people watched videos of the event. Broadcasters like Sporza and Horse & Country TV helped spread the excitement. Additionally, there were hundreds of media articles and social media posts.
There are options for digital banners, livestream branding, and on-site screen time. You can also connect with families during Kids Day.
Looking ahead to 2025
The Brussels Stephex Masters team is always open to new ideas. Some possibilities for this year include:
- A branded treasure hunt through the arena
- A product tasting booth
- A sustainability station with tree planting or seed giveaways
- A mini content studio for influencers and guests
These ideas create shared moments that stick with visitors long after the event.
The Brussels Stephex Masters is about more than just horses. It’s about people, stories, and moments that matter.
Your brand can be part of that. We hope you’ll join us in 2025 and help write the next chapter.
